Description

Background

From birthdays to sad moments, happy times, and good or bad food experiences; all goes live on social media. What about your company’s presence? It is inevitable to be present on social media. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers.

With our “Social Media and Marketing” workshop, your participants will discover the specifics of how to effectively use social media marketing and its pros and cons. This course will help managers enhance their communication skills within the business sphere and in their personal lives. Practical strategies and skills are taught in this program and suited to any person wanting to improve their communication style for career advancement.

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Benefits

This course will provide you with:

• business communication challenges
• Goals for effective communications
• Stronger relationships through powerful communication
• The same message creates a different impression on different people
• Emotional Intelligence to deal with difficult situations
• Proper, Prior, Planning
• Minutes taking and record-keeping
• Proper use of audio and visual aid management
• Event evaluation and using of records

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Who Should Attend

Most successful businesses have a strong social media presence. Leaders and aspiring leaders alike will profit from attending this extensive, practical training course. These include PR managers, social media managers,  enterprise owners, and CEOs. Freelancers and consultants stand to gain real knowledge from practicing the communication skills imparted in this unique program.

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Curriculum

Day One

• The Social Media features
• The declining effectiveness of traditional marketing
• Who is talking about your brand/organization,
• How to set up a Social Media Listening system
• Social Media Strategy Development
• Relate your web site to social media;

 

Day Two

• Participation in external ‘hubs’, forums, networks;
• Develop proprietary social media channels
• Blogging Objectives, business benefits
• Twitter Objectives, business benefits, and targets;
• Facebook Objectives, business benefits, and targets

 

Day Three

• LinkedIn Objectives, business benefits, targets;
• Performance Measurement and Business Impact
• The Online Social Communication Process
• Barriers to communication
• Choice and Control
• Gaining Rapport through online social media