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Number of Trainees:

Background

Senior managers need to have adequate skills to communicate ideas, current services and products to many audiences, including members of staff, partners and stakeholders. This communication is delivered through various mechanisms, including different forms of media. These opportunities for communication require that leaders have the right skills to maximize the benefits for their company.

Whether addressing a small or large group during public relations or media events, this ‘research-based’ Course offers leaders, executives and senior managers the necessary tools to communicate in an effective and efficient way.


Benefits

This Course will provide you with:

  • Advanced skills for conducting interviews
  • The tools to increase your company’s media presence
  • An understanding of lobbying campaign rules
  • The ability to manage your emotions during public speaking
  • The tools needed to engage large audiences

Who Should Attend

Leaders from all business fields are welcome to attend this comprehensive training Course. Any level of management, CEOs, directors, PR and Media managers and experienced Key Spokespeople alike will gain skills to communicate effectively and efficiently in any situation.


Curriculum

Day One

  • Senior manager communication challenges
  • Establishing eye contacts
  • Using public speaking opportunities to maximize the exposure of your brand
  • Identify the kind of issues that could hit you

Day Two

  • Advanced interview techniques that work
  • Communicating with your body
  • Successful one-to-one press interviews
  • Formulate key messages

Day Three

  • Managing Emotions
  • Controlling emotional responses
  • Handling the Press – the golden rules
  • Press releases that work

Day Four

  • Deal with challenging people and difficult situations
  • Stressing the key points and using notes
  • Get to know the audience (profiles and expectations of large groups)
  • Objectivity and getting personal

Day Five

  • Cultural diversities on body language
  • Rehearsal and practice tips
  • Delivering a “BAD NEWS”
  • Advanced crisis management & reputation management

Fee Information

Fees for this training course includes:

  • tuition costs
  • certificate
  • study materials
  • meals (Lunch and refreshments)
  • a social program (only if more than five participants attend)

  • Course Fee does not cover
  • Visa
  • travel costs
  • any insurance
  • accommodation
  • personal expenses and other meals

  • Discounts may apply for groups, In-house training or destinations other than specified in the program. Please contact us with your requirements and we will provide you with a quote.

    Important Notes


    General Notes:

  • As an open course, this program is offered in specific destinations. However, for groups and as an in-house training, it can be offered in many parts of the world. Please contact us for more details
  • This program can be integrated with any other program in the same category and the client will get a considerable discount.
  • Accordemy courses can be offered in other languages than English too. Please contact us for your needs.


  • What Participants Receive?
  • Certificate of course completion issued by Accord Worldwide, Inc. The USA.
  • Lifetime free access to online version of the course material.
  • Lifetime free membership in related online discussion groups.
  • Discounted fee for future courses.

  • Travel Management

    If you require support in managing your trip to the course destination, we can provide you with information or arrangement. Travel management will be done by third party service providers and any discount will not apply on travel expenses.

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