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Senior leaders are expected to have professional communication skills. This communication includes body language, word choice, response, reasoning skills and writing capabilities. Every manner in which leaders conduct themselves has an impact; either creating a positive or negative impression. With the rise of online media and social networking, an increased demand has been placed on the manager to have adequate PR communication skills.

This Course will aid executives and senior managers to excel in business communication. Practical strategies and skills are taught in this program and are suited to any person wanting to increase their communication skills, especially for career advancement.


This Course will provide you with:

  • The difference be tween refined and crude behavior
  • Attitude principles to use with the right person at the best time
  • Skills to create positive impressions
  • The ability to interact with celebrities using the correct etiquette and protocols
  • Tools to plan and conduct visits, meetings, ceremonies and special events for V.I.Ps
  • Techniques of attending social gatherings as an aristocrat
  • Principles and etiquette for precedence, titles and forms of address
  • Table manners that are considered decent
  • Event Planning processes and protocols

Who Should Attend

This training Course is valuable for any person in a leadership position looking to improve their PR skills and etiquette. Marketing and PR managers, or any people, who have to deal with media or attend high-end social gatherings will profit from attending this comprehensive program.


Day One

  • Communication challenges in business
  • Successful Marketing and PR Strategies
  • What is Etiquette
  • What is Protocol
  • What is Protocol
  • Presenting Key words, Apology
  • Accepting compliments

Day Two

  • Gaining Guests Respect
  • Greetings, Introductions and Hand-shaking
  • The importance of Business Cards
  • Techniques for People’s Names Pronunciation and Remembering
  • Key Qualities of the Ideal Host
  • Communicating with your body
  • Dealing with Different Personality Types of Guests

Day Three

  • Cultural diversities on body language
  • The Business Meal
  • Table Manners in different cultures
  • First impressions.
  • Listening skills
  • Setting of the Room and Table to suit your guest

Day Four

  • Mistakes to Avoid at Airport Meetings
  • Ceremonies
  • Special events
  • Dealing with Questions
  • Handling Confidential Information
  • Post Test

Fee Information

Course Fees vary based on location, topic and dates of the course. Please contact us to get details. Standard course fee includes:

  • tuition costs
  • certificate
  • study materials
  • meals (Lunch and refreshments)
  • a social program (only if more than five participants attend)

  • Course Fee does not cover
  • Visa
  • travel costs
  • any insurance
  • accommodation
  • personal expenses and other meals

  • Discounts may apply for groups, In-house training or destinations other than specified in the program. Please contact us with your requirements and we will provide you with a quote.

    Important Notes

    General Notes:

  • As an open course, this program is offered in specific destinations. However, for groups and as an in-house training, it can be offered in many parts of the world. Please contact us for more details
  • This program can be integrated with any other program in the same category and the client will get a considerable discount.
  • Accordemy courses can be offered in other languages than English too. Please contact us for your needs.

  • What Participants Receive?
  • Certificate of course completion issued by Accord Worldwide, Inc. The USA.
  • Lifetime free access to online version of the course material.
  • Lifetime free membership in related online discussion groups.
  • Discounted fee for future courses.

  • Travel Management

    If you require support in managing your trip to the course destination, we can provide you with information or arrangement. Travel management will be done by third party service providers and any discount will not apply on travel expenses.


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