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Background

Many employers and employees overemphasize flattery and promise impossible results to their customers. This exaggeration may lead to crippling conflicts down the line and is not the best attitude towards CRM.

The recommended approach is balanced and factual and allows for a professional approach to dealing with products and services, including the weaknesses thereof. This ‘research-based’ Course will give you the skills needed to be an expert in CRM.


Benefits

This Course will provide you with:

  • A refresher of the basic rules of CRM
  • An understanding of why the customer is not the boss
  • Skills to coach and consult with your customers
  • Strategies to design practical CRM approaches
  • Modern CRM tools
  • Skills to network with professionals in your industry

Who Should Attend

Skills in CRM have become vital for all professionals in our modern world. CEOs, business owners (large and small), managers and even freelancers need excellent relationship-building skills to further their careers and support a high level of performance in their industry.


Curriculum

Day One

  • Pre-Test: take it for free, here
  • Need for CRM
  • Evolution of CRM
  • Objectives of an effective CRM Strategy
  • Main Aspects of CRM
  • CRM as a marketing solution

Day Two

  • Big three (CVM, RVM, and CRM)
  • CRM Components
  • CRM important Drivers
  • CRM Solutions Map
  • The CRM Value Pyramid

Day Three

  • Operational CRM
  • CRM as a Sales Solutions
  • CRM for Services
  • Changing Role of CRM

Day Four

  • Obstacles in CRM Success
  • Internet’s Influence on CRM
  • Major CRM tools/softwares
  • Interactive CRM

Day Five

Fee Information

Fees for this training course includes:

  • tuition costs
  • certificate
  • study materials
  • meals (Lunch and refreshments)
  • a social program (only if more than five participants attend)

  • Course Fee does not cover
  • Visa
  • travel costs
  • any insurance
  • accommodation
  • personal expenses and other meals

  • Discounts may apply for groups, In-house training or destinations other than specified in the program. Please contact us with your requirements and we will provide you with a quote.

    Important Notes


    General Notes:

  • As an open course, this program is offered in specific destinations. However, for groups and as an in-house training, it can be offered in many parts of the world. Please contact us for more details
  • This program can be integrated with any other program in the same category and the client will get a considerable discount.
  • Accordemy courses can be offered in other languages than English too. Please contact us for your needs.


  • What Participants Receive?
  • Certificate of course completion issued by Accord Worldwide, Inc. The USA.
  • Lifetime free access to online version of the course material.
  • Lifetime free membership in related online discussion groups.
  • Discounted fee for future courses.

  • Travel Management

    If you require support in managing your trip to the course destination, we can provide you with information or arrangement. Travel management will be done by third party service providers and any discount will not apply on travel expenses.

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