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Communication is essential to any work environment. Managers need to communicate effectively to coordinate their teams successfully. Many factors affect the way a message is received and understood; the way a person communicates, the medium of communication, as well as, the personal ‘filters’ people use to interpret the message. Without proper communication, the message can be lost or misunderstood.

Whether addressing small or large groups, this ‘research-based’ Course on ‘Persuasive Communication’ offers leaders, executives and senior managers the tools to communicate in an effective and efficient way, producing the desired result.


This Course will provide you with:

  • The challenges of communication in business
  • Effective communication goals
  • The skills to build stronger relationships through powerful communication techniques
  • An understanding of how one message can affect people differently
  • The skills to plan properly in advance
  • The ability to take minutes and keep and analyze records
  • The proper management of audio and visual aids
  • Tools to evaluate events

Who Should Attend

Suited to anyone looking to improve their persuasive communication skills for personal or business growth. This Course is ideal for CEOs, executives, employees, consultants, freelancers and individuals alike.


Day One

  • Set clear communication objectives
  • Communication challenges in business
  • Establish clear understanding of roles
  • Communicating with your body
  • Cultural diversities on body language
  • The Perception Divide – why it makes positive outcomes difficult for you
  • The Communication Process
  • Barriers to communication

Day Two

  • Choice and Control
  • Emotional Intelligence
  • Developing Trust
  • Gaining Rapport
  • Outcome Thinking
  • Listening for understanding
  • Questioning for Specifics
  • Influencing Framework

Day Three

  • Influencing Strategy
  • Challenging Situations Understanding and Managing Conflict
  • Communicating Exercise-Real Plays
  • Facilitating Team Communications

Day Four

  • What happens next?’ – compelling others to listen
  • How to use videos as part of your presentation
  • What gesture is appropriate
  • Controlling emotional responses
  • The “YOU” approach in practice
  • Delivering a “BAD NEWS”
  • Delivering attractive speech

Day Four

  • What happens next?’ – compelling others to listen
  • How to use videos as part of your presentation
  • What gesture is appropriate
  • Controlling emotional responses
  • Working with Others Confidently
  • Sandwich Type Feedback
  • Sandwich Type Feedback<

Fee Information

Course Fees vary based on location, topic and dates of the course. Please contact us to get details. Standard course fee includes:

  • tuition costs
  • certificate
  • study materials
  • meals (Lunch and refreshments)
  • a social program (only if more than five participants attend)

  • Course Fee does not cover
  • Visa
  • travel costs
  • any insurance
  • accommodation
  • personal expenses and other meals

  • Discounts may apply for groups, In-house training or destinations other than specified in the program. Please contact us with your requirements and we will provide you with a quotation.

    Important Notes

    General Notes:

  • As an open course, this program is offered in specific destinations. However, for groups and as an in-house training, it can be offered in many parts of the world. Please contact us for more details
  • This program can be integrated with any other program in the same category and the client will get a considerable discount.
  • Accordemy courses can be offered in other languages than English too. Please contact us for your needs.

  • What Participants Receive?
  • Certificate of course completion issued by Accord Worldwide, Inc. The USA.
  • Lifetime free access to online version of the course material.
  • Lifetime free membership in related online discussion groups.
  • Discounted fee for future courses.

  • Travel Management

    If you require support in managing your trip to the course destination, we can provide you with information or arrangement. Travel management will be done by third party service providers and any discount will not apply on travel expenses.