Description

Background

In an increasingly interconnected global economy, businesses are seeking opportunities to expand their presence to international markets. While the prospect of entering new territories offers remarkable growth potential, it also presents its own unique set of challenges and intricacies. This course, curated by Accordemy®, dives deep into the complex world of international marketing, guiding participants from understanding the very essence of international markets to the execution of well-informed marketing strategies abroad.

Accordemy® came up with this extensive course to provide business managers, CEOs, board members, and investors to come together and learn industry best practices. With a blend of theoretical insights, practical exercises, and dynamic case studies, participants will be equipped with comprehensive knowledge and tools to chart their own international marketing journey.

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Benefits

This course will provide you with:

• Comprehend the Dynamics – Understand the intricacies and differences between domestic and international marketing, and how globalization impacts businesses.
• Strategic Market Analysis – Identify and apply appropriate research methods for international markets, recognize potential barriers, and discern strategies for market selection considering cultural, political, and economic environments.
• Informed Market Entry – Evaluate various market entry modes, considering both risks and returns and appreciate the nuances of digital expansion and the debate between localization and standardization.
• Execute Global Strategies – Develop and manage products for international audiences, devise pricing and promotion strategies suitable for global markets, and understand global distribution channels.
• Anticipate & Respond – Stay ahead of the curve by understanding the technological and geopolitical shifts impacting international marketing. Additionally, learned the art of monitoring, control, and continuous improvement in foreign markets.
• Navigate Challenges – Tackle international marketing blunders with grace, maintain ethical considerations, and understand future trends that will shape global marketing in the coming years.

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Who Should Attend

This course is designed for:

• Business Owners and entrepreneurs looking to scale their operations internationally and tap into new markets.
• Marketing Professionals and strategists wanting to specialize in international marketing and expand their expertise.
• Corporate Decision Makers seeking to understand the global landscape for potential business expansion.
• Consultants & Business Analysts aiming to enhance their toolkit to advise clients on global market strategies.
• Students and academics in business and marketing fields who aspire to understand the global market dynamics and wish to pursue a career in the same domain.

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Curriculum

Day One: Introduction to International Marketing

• Understanding International Marketing
• Differences between domestic and international marketing
• Globalization and its Impact
• Reasons for Entering International Markets
• Readiness Assessment and SWOT Analysis

 

Day Two: Market Analysis and Selection

• Research Methods for International Markets
• Market Entry Barriers
• Market Selection Strategies
• Cultural, political, and economic environment
• Case Study and Discussions

 

Day Three: Market Entry Strategies

• Overview of Entry Modes
• Evaluating Risks and Returns of Entry Modes
• Digital International Expansion
• Localization vs. Standardization

 

Day Four: Executing Marketing Strategies Abroad

• International Product Management
• International branding and packaging strategies
• Pricing for International Markets
• Global Promotion Strategies
• Distribution Strategies
• Technological advancements and their implications
• Geopolitical shifts and their impacts

 

Day Five: Evaluating Performance and Navigating Challenges

• Monitoring and Control in International Marketing
• Continuous improvement in international markets
• Dealing with International Marketing Blunders
• Ethical Considerations in International Marketing
• Future Trends in International Marketing
• Closing Session & Certificates Distribution