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It is expected that senior leaders are able to communicate competently. This communication involves many aspects, including body language, reactions, word choice, reasoning skills and professional writing abilities. Every way in which leaders conduct themselves sends a message that will either create a positive or negative reaction. With the rise of online media, managers have increased demands for adequate PR communication skills to aid their own reputation and that of their company.

This Course will aid executives and senior managers to excel in business communication. Practical strategies and skills taught in this program are ‘research-based’ and suited to any person wanting to increase their communication skills, especially for career advancement.


This Course will provide you with:

  • Integrated PR strategies
  • Advanced interviewing techniques
  • The ability to competently use PR options online
  • Electronic media management
  • Tools to enhance your company’s media presence
  • Lobbying campaign rules
  • The ability to analyze the advantages and disadvantages of using direct email

Who Should Attend

Online communication and marketing techniques are progressively used in business strategies today. This training Course is beneficial to any person in our digital world looking to improve their online presence, including marketing employees, CEOs, senior managers, country representatives and PR and media managers alike.


Day One

  • Communication challenges in business
  • Successful Marketing and PR Strategies
  • How to integrate PR with the marketing mix
  • Using Internet PR and viral marketing effectively
  • Advanced interview techniques that work
  • Communicating with your body

Day Two

  • Successful one-to-one press interviews
  • Delivering attractive speech
  • Controlling emotional responses
  • Make News portals and Web news services work for you
  • Review of common writing principles
  • Mistakes with email PR – and how to avoid them

Day Three

  • Handling the Press – the golden rules
  • Press releases that work
  • Using pictures effectively
  • Sourcing PR information
  • Using Radio and Television
  • Web Marketing and PR

Day Four

  • Cultural diversities on body language
  • Delivering a “BAD NEWS”
  • Advanced crisis management & reputation management
  • Handling a PR Crisis
  • Choosing and using a PR agency
  • Post Test

Fee Information

Course Fees vary based on location, topic and dates of the course. Please contact us to get details. Standard course fee includes:

  • tuition costs
  • certificate
  • study materials
  • meals (Lunch and refreshments)
  • a social program (only if more than five participants attend)

  • Course Fee does not cover
  • Visa
  • travel costs
  • any insurance
  • accommodation
  • personal expenses and other meals

  • Discounts may apply for groups, In-house training or destinations other than specified in the program. Please contact us with your requirements and we will provide you with a quote.

    Important Notes

    General Notes:

  • As an open course, this program is offered in specific destinations. However, for groups and as an in-house training, it can be offered in many parts of the world. Please contact us for more details
  • This program can be integrated with any other program in the same category and the client will get a considerable discount.
  • Accordemy courses can be offered in other languages than English too. Please contact us for your needs.

  • What Participants Receive?
  • Certificate of course completion issued by Accord Worldwide, Inc. The USA.
  • Lifetime free access to online version of the course material.
  • Lifetime free membership in related online discussion groups.
  • Discounted fee for future courses.

  • Travel Management

    If you require support in managing your trip to the course destination, we can provide you with information or arrangement. Travel management will be done by third party service providers and any discount will not apply on travel expenses.


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