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As financial stability and success are the main goals of any business, sales competence is vital. Successful sales techniques include appropriate negotiation and excellent reasoning skills. In order for a deal to be negotiated, both parties need to be fully aware of the particular services or products being discussed.

This Course incorporates ‘research-based’ principles to help senior managers and leaders in any field improve their negotiation skills, as well as, improve sales performance.


This Course will provide you with:

  • The ability and opportunity to lead successful ‘win-win’ sales negotiations
  • The skills to manage objections when they arise
  • Skills needed to negotiate successfully, especially when going against lower bids from your competition
  • Customer-relation skills including dealing with concessions
  • Negotiation tools needed to prevent adverse errors from being made
  • Negotiation preparation, planning and structuring techniques
  • An understanding of how to work with a diverse range of customers

Who Should Attend

Suited to anyone looking to improve their sales and negotiation skills for personal or business growth. This Course is ideal for PR executives, managers, employees, freelancers and any individual dealing with customer relations.


Day One:

  • Difference between Communication and Negotiation
  • What negotiation is and why it is important
  • Development of an idea of Negotiation
  • Basics of negotiation
  • How to plan and prepare for negotiations


Day Two:

  • How to structure negotiations
  • Negotiating styles
  • Personal power and how to increase it
  • Negotiating tactics
  • Movement and concessions


Day Three

  • Developing win-win solutions
  • The closing stages of negotiation
  • Preparing a personal action plan
  • Major influences on the process choice
  • Five ways to negotiate effectively
  • The negotiator qualities


Day Four

  • Opponents feelings
  • Everything needs sacrifices
  • Avoid undesirable behavior
  • Positive affect in negotiations
  • Negative affect in negotiations
  • Differences in thinking and decision making process.


Day Five

  • Emotions in negotiations
  • Rule 1: Attitude
  • Rule 2: Communication Skills
  • Rule 3: Planning
  • Rule 4: Evaluation
  • Rule 5: Closure

Fee Information

Course Fees vary based on location, topic and dates of the course. Please contact us to get details. Standard course fee includes:

  • tuition costs
  • certificate
  • study materials
  • meals (Lunch and refreshments)
  • a social program (only if more than five participants attend)

  • Course Fee does not cover
  • Visa
  • travel costs
  • any insurance
  • accommodation
  • personal expenses and other meals

  • Discounts may apply for groups, In-house training or destinations other than specified in the program. Please contact us with your requirements and we will provide you with a quote.

    Important Notes

    General Notes:

  • As an open course, this program is offered in specific destinations. However, for groups and as an in-house training, it can be offered in many parts of the world. Please contact us for more details
  • This program can be integrated with any other program in the same category and the client will get a considerable discount.
  • Accordemy courses can be offered in other languages than English too. Please contact us for your needs.

  • What Participants Receive?
  • Certificate of course completion issued by Accord Worldwide, Inc. The USA.
  • Lifetime free access to online version of the course material.
  • Lifetime free membership in related online discussion groups.
  • Discounted fee for future courses.

  • Travel Management

    If you require support in managing your trip to the course destination, we can provide you with information or arrangement. Travel management will be done by third party service providers and any discount will not apply on travel expenses.


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