Writing for Digital Media in PR
Introduction In a world where attention is earned in seconds and audiences scroll before they read, writing for digital platforms…
Media Ethics for PR Professionals
Introduction In the age of information overload, fake news, clickbait, and digital manipulation, public trust is more fragile than ever.…
Effective Employee Communication and PR – Including 2 Real Life Assignments
Introduction Employees are not just the backbone of any organization — they are also its most powerful ambassadors, its most…
PR for Product Launch and Promotion
Introduction Launching a new product is an exciting milestone — but in today’s competitive, content-saturated market, even the most innovative…
Political Campaign and PR Strategies
Introduction In the realm of politics, perception is power. A compelling message, delivered through the right channels to the right…
PR Strategy in Mergers and Acquisitions
Introduction Mergers and acquisitions (M&A) are among the most complex and high-stakes events in any organization’s lifecycle. Whether it’s a…
Advanced Content Creation for PR
Introduction In an age of content saturation, where attention spans are short and competition for visibility is fierce, the quality…
Corporate Social Responsibility in PR
Introduction In a world increasingly driven by transparency, ethics, and social accountability, organizations are expected to do more than deliver…
Public Relations and SEO
Introduction In today’s digital-first world, visibility and credibility go hand-in-hand. While public relations (PR) traditionally focused on managing reputation and…
Branding and Image Management
Introduction A brand is more than a logo or a tagline — it is the perception your audience holds about…