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Business practices, no matter how contemporary, still require deals to be written in black and white. Proposals are the starting blocks for any communication with potential clients and need to be well-written and professional.

This comprehensive, ‘research-based’ Course will make sure that any leader has the tools necessary to write proposals professionally; increasing their performance in the international business arena.


This Course will provide you with:

  • A refresher of the basic rules of writing
  • An approach to Modern proposal writing and paragraphing principles
  • The tools needed to practice persuasive writing in business
  • The skills to write coherently and engagingly. Hook your readers to the end
  • The 7 ‘C’s’ in business writing
  • The ‘You’ approach
  • The ability to use proper tone in your writing
  • The best ways to include visual elements in comprehensive writing

Who Should Attend

Business writing skills have become vital for most members of society in our age of technology. CEOs, SME owners, managers and even freelancers need excellent communication skills to further their careers and support a high level of performance.


Day One

  • Difference between proposals and other business communications
  • Principles of business writing
  • Grammatical errors that we always make
  • Review of common writing principles
  • Formal writing ethics

Day Two

  • The 7 C’s in writing
  • Types of writing and tone in writing
  • The “YOU” approach in practice
  • Direct and indirect communication

Day Three

  • Paramedics writing (Practice to concise writing)
  • Cause and Effect – Detecting the root cause
  • Setting Objectives
  • Common types of proposals used in business
  • Components of a proposal

Day Four

  • How long should your proposal be
  • Strategy Analysis
  • What to put first and why
  • Help me know you

Day Five

  • What is the point
  • Take the reader to a show
  • Winning proposals

Fee Information

Fees for this training course includes:

  • tuition costs
  • certificate
  • study materials
  • meals (Lunch and refreshments)
  • a social program (only if more than five participants attend)

  • Course Fee does not cover
  • Visa
  • travel costs
  • any insurance
  • accommodation
  • personal expenses and other meals

  • Discounts may apply for groups, In-house training or destinations other than specified in the program. Please contact us with your requirements and we will provide you with a quote.

    Important Notes

    General Notes:

  • As an open course, this program is offered in specific destinations. However, for groups and as an in-house training, it can be offered in many parts of the world. Please contact us for more details
  • This program can be integrated with any other program in the same category and the client will get a considerable discount.
  • Accordemy courses can be offered in other languages than English too. Please contact us for your needs.

  • What Participants Receive?
  • Certificate of course completion issued by Accord Worldwide, Inc. The USA.
  • Lifetime free access to online version of the course material.
  • Lifetime free membership in related online discussion groups.
  • Discounted fee for future courses.

  • Travel Management

    If you require support in managing your trip to the course destination, we can provide you with information or arrangement. Travel management will be done by third party service providers and any discount will not apply on travel expenses.

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