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Strategic behavior change communication can ensure stronger community contribution in any social development intervention. It has been in the center of attention of development donors and government programs. For example, the W.H.O. emphasizes on behavior change communication as an important component of every health program. Besides, many studies have well documented behavioral barriers to diseases control. Behavioral change communication course empowers professionals to design, implement, monitor and evaluate BCC projects. Further, the behavior change communication course emphasizes that planning must ensure that messages are communicated to key audiences, activities are based on relevant behavioral theories.


This course will provide you with:

  • How to conduct a communication needs assessment for health and social development
  • An answer to the question- How to ensure BCC interventions are effective?
  • Understanding of challenges to effective communication and measurement of risk itself.
  • Developing skills of interpersonal communication to improve treatment.
  • An interactive process of any intervention with individuals, communities and/or societies to develop communication strategies to promote positive behaviors.
  • Communication strategies that are built to control the behavior of common diseases.
  • Effective methods for community development.
  • How to analyze the statistical data and identify the risks associated.
  • How to mobilize communities to work with behavior change communication.

Who Should Attend

Behavior change communication course is intended for an audience seeking to improve their knowledge in social development communication management. Therefore, employees and personnel involved in management of BCC projects/programs in health and social development projects can benefit from this training. Besides, it can be helpful for consultants and freelancers who want to take themselves to the next level by developing advanced communication techniques and strategies.


Day One

  • Introduction to Human Behavior
  • Fundamentals to community-based development communication
  • Behavior change communication
  • Communication for development
  • How to conduct a comprehensive and cost effective communication needs assessment

Day Two

  • Principles of behaviors change communication
  • Main steps in developing a comprehensive communication strategy
  • Introduction to information education communication (IEC)
  • What is inclusive and community-centered communication
  • Direct vs. indirect communication strategies
  • Social media management and concurrent online interaction with target audience

Day Three

  • How to design an inclusive media communication and creating a media mix
  • Community owned communication approaches
  • Setting communication priorities and formulating a communication strategy
  • Monitoring and evaluation of BCC interventions

Day Four

  • Behavior change communication campaigns’ management
  • Communication and education development policies
  • Prepare case study
  • Individual action planning
  • Question and Answer Session

Fee Information

Course Fees vary based on location, topic and dates of the course. Please contact us to get details. Standard course fee includes:

  • tuition costs
  • certificate
  • study materials
  • meals (Lunch and refreshments)
  • a social program (only if more than five participants attend)

  • Course Fee does not cover
  • Visa
  • travel costs
  • any insurance
  • accommodation
  • personal expenses and other meals

  • Discounts may apply for groups, In-house training or destinations other than specified in the program. Please contact us with your requirements and we will provide you with a quote.

    Important Notes

    General Notes:

  • As an open course, this program is offered in specific destinations. However, for groups and as an in-house training, it can be offered in many parts of the world. Please contact us for more details
  • This program can be integrated with any other program in the same category and the client will get a considerable discount.
  • Accordemy courses can be offered in other languages than English too. Please contact us for your needs.

  • What Participants Receive?
  • Certificate of course completion issued by Accord Worldwide, Inc. The USA.
  • Lifetime free access to online version of the course material.
  • Lifetime free membership in related online discussion groups.
  • Discounted fee for future courses.

  • Travel Management

    If you require support in managing your trip to the course destination, we can provide you with information or arrangement. Travel management will be done by third party service providers and any discount will not apply on travel expenses.


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